Wolf In Reflection

Professional Services

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SOCIAL MArketing CONSULTancy

Offering a full suite of creative strategy services from social media campaign development, analytics implementation, and traditional media / print marketing. Do you have an idea but are unsure about the right way to implement it? Let me help you bring it to life.

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Photography services

Offering photography services from live concert and event photography to full studio model shoots, graphics and re-touching. Unsure of what the customer values in marketing materials? Let me help you deliver the right message through my lens or with your in-house photographer.

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Video production services

Offering director and production services from small format social media shoots to full 4k multi-camera productions. Need a one-off commercial, music video, or a full video campaign with a story? Let me help you bring your vision to the screen.

 


Client: AstraZeneca
Produced by Fandango Film AB
Directed by Gregory Lawrence

 

SOCIAL MARKETING CONSULTancy


Does your brand need a new story? AstraZeneca did. They were looking to attract new talent from a wide range of fields beyond that of engineers and scientists. The problem was that the company’s public facing image did not give an accurate portrayal of their incredibly modern and accommodating work culture that is on par with anything you’d find in Silicon Valley.

The solution was to find stand out personalities already within AstraZeneca and get them to tell their story and their experience with the company without corporate messaging interfering with what they wanted to tell the world. Young, savvy, entrepreneurial candidates are very conscious of the authenticity of advertising. They don’t want to be spoon fed a line, they want to hear what real people have to say.

Using human resources data about the interests of potential candidates in high demand positions, the campaign was tailored so that the message reached the right people resulting in high engagement, click-through rate and a measurable increase in career interest with AstraZeneca.

Here is one example in a series of portraits. Marina is a global graduate program leader and this is what she has to say about her company.
Alternate materials were produced in multiple formats for Instagram, Facebook and LinkedIn. Analytics measured in-house by AstraZeneca.

PHOTOGRAPHY SErvICES


Does your project require top notch photography delivered on short notice with the quality you expect? 5B Artist Management, Anger Management, AstraZeneca, Volvo, and many others have trusted Wolf In Reflection to deliver. From dynamic shoots like live concerts, DJ sets and events to studio quality shoots for your artist or brand, Greg has the experience and the gear you need.

There is no job too demanding for Greg. If there is a way to get it done with the quality the client demands then he is always up for the challenge.

Available now for photo shoot direction, still photography, and re-touching.


Artist: Past Five
Label: Eclipse Records
Produced and Directed by Gregory Lawrence
Director of Photography: Adam Hinsch
Focus Pulling / Assistant: Axel Rundlöf

VIDEO production SERVICES


Does your artist or brand require a modern full quality production or a quick social media spot? Wolf In Reflection offers a full suite of services to accommodate any project from 4K Netflix quality shoots to small format social media shoots.

Social Media edits done on demand with a 1 day turn around are offered as a particularly special offering. Today’s brands require mobility to deal with the ever changing needs of the influencers they work with. Light-weight gear setups are available for top quality shoots on a moments notice anywhere in the world they are needed.

Larger projects such as Past Five’s music video example are taken on a project by project basis.

Available now for: Commericial Studio Shoots, Social Media Content, Music Videos, Short form filmmaking and more.